Jonathan Heyer - Commercial photographer
Explain a little bit about yourself
My name is Jonathan Heyer. I live and work in Zurich (CH). I am a trained advertising photographer and have my own studio. In my free time, whenever possible, I am out and about with my family and our dog in nature and in the mountains.
Why did you become a photographer?
At the age of 15 I was fascinated by the possibility of capturing a story in a picture and this fascination has never let go of me ...
What field do you work in?
I work 95% in advertising.
Tell us a little bit about your photography.
I stage pictures like film stills. Everything is composed and staged. A recording takes a lot of preparation and I usually have a large team with me, which consists of assistants, hair & make-up, styling, equipment and producers.
Do you need special equipment for advertising photography?
I often work with artificial light sources and illuminate entire scenes. I often use film light and therefore the crews are correspondingly large.
Which of your works is your favorite and why?
I like the superhero story. I grew very fond of it and had a strong influence on me and my work afterwards.
What inspires you?
Films, stories and art.
Which awards are you particularly proud of?
Two ewz selection winners.
Twice lürzers archive 200 best ad photographers worldwide.
Can you tell us one thing that would have been of great help to you if you had known about it at the beginning of your career.
Don't shoot what it looks like.
Shoot what it feels like.
To what extent is color management important for your work?
I trust my monitors 100% for color and contrast.
Which EIZO monitor do you work with?
Why did you choose an EIZO monitor?
It's the best product out there.
What do you particularly like about the EIZO monitor? How is it important to your work?
I like the 4K resolution and the built-in sensor for self-calibration.
What's your motto?
Life is like a camera, just focus on what's important, capture the good times, develop from the negatives and if things don't work out, just take another shot.
What advice would you give to an early career photographer?
Try to get the most out of the recording. Because a bad photo cannot save image editing either ...